English Language School EnglishPlayGround - 108 applications
Social Media Marketing (SMM)
About the company
English Play Ground is an educational organization that teaches children aged 5 to 14 English.It takes an active attention to making learning fun - children learn English in a game form.What tasks were
Reduce the cost of the application from $3.5 to $2.Improve the quality of the leads by bringing more customers to the final phase of sales.Complexity of the project
Bad price and quality ratio - applications were cheap and low quality, or quality, but too expensive for the customer's budget.2.Ineffective application processing - due to the lack of system work many customers did not arrive before the moment of purchase, or could "loss" on the road.What was done
Changed the target audience, the main focus was made on the parents and those who previously left applications.Added the video to the advertisement, the videos were divided into 2 subtypes - video with statistics and ordinary.The site was refined by creating an attractive “package” for the CA and changing the price policy.They developed a script that the sales manager closing applications more effectively.Results
Number of passes: 3206
Clipability: 0.52 %
Cost of transfer: $0.26
Total number of applications: 108
The average price of 1 application: $2,09
Advertising budget costs: $819.47
Duration of advertising: 60 days
English Play Ground is an educational organization that teaches children aged 5 to 14 English.It takes an active attention to making learning fun - children learn English in a game form.What tasks were
Reduce the cost of the application from $3.5 to $2.Improve the quality of the leads by bringing more customers to the final phase of sales.Complexity of the project
Bad price and quality ratio - applications were cheap and low quality, or quality, but too expensive for the customer's budget.2.Ineffective application processing - due to the lack of system work many customers did not arrive before the moment of purchase, or could "loss" on the road.What was done
Changed the target audience, the main focus was made on the parents and those who previously left applications.Added the video to the advertisement, the videos were divided into 2 subtypes - video with statistics and ordinary.The site was refined by creating an attractive “package” for the CA and changing the price policy.They developed a script that the sales manager closing applications more effectively.Results
Number of passes: 3206
Clipability: 0.52 %
Cost of transfer: $0.26
Total number of applications: 108
The average price of 1 application: $2,09
Advertising budget costs: $819.47
Duration of advertising: 60 days