Aqua Club "Delfine" - 258 applications
About the company
“Delfineнок” is an aquaclub that teaches infants (at the age of 2 months) and children up to 6 years of age to swim in the pool.It has a warm swimming pool with an infrared sauna and experienced coaches that help children master the swimming art.The feature of the company is the full refund of money for unused subscription.What tasks were
Attract more applications with a maximum price up to $1.5.Get away from the competitors and stand out on their background, preparing the UTP (unic trading offer).Complexity of the project
The difficult way to the final wave of sales - so that the child could start swimming in the pool, he had to pass a medical examination and get a certificate.The need for the procedure complicated the process of converting the lide into the buyer.The absence of purchases at the trial stage - usually, people could come to the trial stage, but no longer buy.What was done
Analyze competitors – study advertising that was used by other swimming pools.They also began to use more video showing the process of classes.This allowed the cost of the application to be lower than $1.5.Removed non-purpose applications - added to the advertisement details of the requirements: indicated age, mandatory presence of medical certificate (references) for the child.They also added that the trial lesson is paid.Improved scripts - after getting out of the competitors and creating a target audience stream, the sales scripts were transformed to help the manager better close the trial transactions.Prepared the site - filled it with all the necessary information to further improve the quality of applications.As a result, they were able to create a stable flow of applications, rewarding investments in advertising.Results
Number of passes: 566
Clipability: 0.37%
Cost of transfer: $0,56
Total number of applications: 258
The average price of 1 application: $1.21
Advertising budget costs: $314,20
Duration of advertising: 30 days
“Delfineнок” is an aquaclub that teaches infants (at the age of 2 months) and children up to 6 years of age to swim in the pool.It has a warm swimming pool with an infrared sauna and experienced coaches that help children master the swimming art.The feature of the company is the full refund of money for unused subscription.What tasks were
Attract more applications with a maximum price up to $1.5.Get away from the competitors and stand out on their background, preparing the UTP (unic trading offer).Complexity of the project
The difficult way to the final wave of sales - so that the child could start swimming in the pool, he had to pass a medical examination and get a certificate.The need for the procedure complicated the process of converting the lide into the buyer.The absence of purchases at the trial stage - usually, people could come to the trial stage, but no longer buy.What was done
Analyze competitors – study advertising that was used by other swimming pools.They also began to use more video showing the process of classes.This allowed the cost of the application to be lower than $1.5.Removed non-purpose applications - added to the advertisement details of the requirements: indicated age, mandatory presence of medical certificate (references) for the child.They also added that the trial lesson is paid.Improved scripts - after getting out of the competitors and creating a target audience stream, the sales scripts were transformed to help the manager better close the trial transactions.Prepared the site - filled it with all the necessary information to further improve the quality of applications.As a result, they were able to create a stable flow of applications, rewarding investments in advertising.Results
Number of passes: 566
Clipability: 0.37%
Cost of transfer: $0,56
Total number of applications: 258
The average price of 1 application: $1.21
Advertising budget costs: $314,20
Duration of advertising: 30 days
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Vladislav S.
 Zaporizhzhia 21 0
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Available for hire
20 Safes completed
1 arbitration
On the service 7 years