School of Intelligence Development for Children "Sapsan" - 406 applications
About the company
“Sapsan” is a Kazakh private school that helps children from 5 to 17 develop: attention, emotional intelligence, creative and critical thinking, ability to self-learning.For customers, the organization offers free trial lessons.What tasks were
Get the required amount of applications, at least 10 pieces per day at a price not exceeding $2.5.2.To fill groups and load teachers with work, to develop the training directions offered by the school.Complexity of the project
Uneven popularity - some directions developed easily, they came to a lot of people, while others were little popular.This resulted in the price of applications increased twice.Low conversion - a large number of people did not respond after the manifestation of interest, so it was necessary to change the promotion sites.What was done
They built a system on which we could rely - launched a failure advertising at school and started testing it in advertising banners.Increased the volume of applications - after which they began to analyze and "make out" more quality leads.3.Connected to promote the mail to the direct and website - this allowed to get a stable application flow.After at the beginning of the day, at least 10 leaders began to scale the advertising - switched to other directions, preparing for them their own sales boards and adjusting the advertising methods according to the specificity of each direction.Results
Number of passes: 1483
Clickability: 0.30%
Cost of transfer: $0.68
Total number of applications: 406
The average cost of 1 application: $2.46
Advertising budget costs: $1001,05
Duration of advertising: 70 days
“Sapsan” is a Kazakh private school that helps children from 5 to 17 develop: attention, emotional intelligence, creative and critical thinking, ability to self-learning.For customers, the organization offers free trial lessons.What tasks were
Get the required amount of applications, at least 10 pieces per day at a price not exceeding $2.5.2.To fill groups and load teachers with work, to develop the training directions offered by the school.Complexity of the project
Uneven popularity - some directions developed easily, they came to a lot of people, while others were little popular.This resulted in the price of applications increased twice.Low conversion - a large number of people did not respond after the manifestation of interest, so it was necessary to change the promotion sites.What was done
They built a system on which we could rely - launched a failure advertising at school and started testing it in advertising banners.Increased the volume of applications - after which they began to analyze and "make out" more quality leads.3.Connected to promote the mail to the direct and website - this allowed to get a stable application flow.After at the beginning of the day, at least 10 leaders began to scale the advertising - switched to other directions, preparing for them their own sales boards and adjusting the advertising methods according to the specificity of each direction.Results
Number of passes: 1483
Clickability: 0.30%
Cost of transfer: $0.68
Total number of applications: 406
The average cost of 1 application: $2.46
Advertising budget costs: $1001,05
Duration of advertising: 70 days
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Vladislav S.
 Zaporizhzhia 21 0
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Available for hire
20 Safes completed
1 arbitration
On the service 7 years