Advancement of the English Language Course - 532 applications
About the company
Ace Language is an English language school located in Almaty.It prepares language courses and allows people to improve their knowledge of English.What tasks were placed?1.Create a stable application flow.Receive as many applications as possible with a maximum price for a application up to $2.5.Complexity of the project
The product was similar to the analogue of the competitors, so to get applications cheaper than $2.5, you had to somehow distinguish from the competitors.The poorly developed account
In Kazakhstan, many prefer to interact in messengers and social networks, including Instagram, so for the development of the account it was necessary to connect SMM specialist.What was done
The uniqueness of the offer and the course was developed - in particular, the emphasis was made that in the case of payment of a certain fee, a person could deal with the language holder.As a result, they formed an off-off (off) for people who wanted to leave abroad.Make a focus that you can develop your conversation language with the carrier of English.Divide the target audience into several segments: to all, for direct interests (English, travel), as well as to the audience, similar to those who previously left applications.The retargeting was connected later when they gathered a audience base with which they could interact.Use video reviews and static banner with an image of teachers and an invitation to action to sign up for training.Banners with students or other elements were not so effective.There are several hypotheses.They compared the proposals with an English speaker and a regular teacher who would work individually.As channels tested the site and direct, as a result focused on the advertising on the language and direct carrier.They also connected a bot, who communicated with customers and led them to purchase.Results
Total number of applications: 532;
The average cost of 1 application is $1.88;
Duration of advertising: 90 days;
Expensed budget: $998,03
Ace Language is an English language school located in Almaty.It prepares language courses and allows people to improve their knowledge of English.What tasks were placed?1.Create a stable application flow.Receive as many applications as possible with a maximum price for a application up to $2.5.Complexity of the project
The product was similar to the analogue of the competitors, so to get applications cheaper than $2.5, you had to somehow distinguish from the competitors.The poorly developed account
In Kazakhstan, many prefer to interact in messengers and social networks, including Instagram, so for the development of the account it was necessary to connect SMM specialist.What was done
The uniqueness of the offer and the course was developed - in particular, the emphasis was made that in the case of payment of a certain fee, a person could deal with the language holder.As a result, they formed an off-off (off) for people who wanted to leave abroad.Make a focus that you can develop your conversation language with the carrier of English.Divide the target audience into several segments: to all, for direct interests (English, travel), as well as to the audience, similar to those who previously left applications.The retargeting was connected later when they gathered a audience base with which they could interact.Use video reviews and static banner with an image of teachers and an invitation to action to sign up for training.Banners with students or other elements were not so effective.There are several hypotheses.They compared the proposals with an English speaker and a regular teacher who would work individually.As channels tested the site and direct, as a result focused on the advertising on the language and direct carrier.They also connected a bot, who communicated with customers and led them to purchase.Results
Total number of applications: 532;
The average cost of 1 application is $1.88;
Duration of advertising: 90 days;
Expensed budget: $998,03
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Vladislav S.
 Zaporizhzhia 21 0
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Available for hire
20 Safes completed
1 arbitration
On the service 7 years