Advancement of the IELTS Preparation Course - 753 applications
About the company
A Leve l- online school preparation for English language exams, in particular, IELTS, SAT, NUFYP.What tasks were placed?Initially the price was too high, and the conversion was low, so the advertising was not able to be paid.Many school customers had insufficient English knowledge to start their studies, so it was necessary to further organize the "filtration" of applications and attract a more quality target audience.Complexity of the project
The school was required only by students with a level of language knowledge B1 or higher.Attracting such customers was more expensive as they already knew English and sometimes had no need at the beginning of the IELTS preparation.The price was higher than the average compared to the competitors’ prices, so customers had to add to the phone to bring them the value of the offer and the increased price.The main carriers of level B1 were young people aged 16-18 years.Young people are normally considered less sensitive to advertising, so they had to work not with them, but with their parents.What was done
The unnecessary target audience was dispersed - several groups of audiences were tested (for direct interests in IELTS, in English, similar audiences, "to all" audiences, and retargeting).Add a minimum level of English knowledge so that people with a lower level do not leave applications.They tested several ages - at first for 15-19 years, unfortunately, no application came from this target audience.Later, the age interval was to be expanded from 18 to 50 years, and this brought some results.Then we decided that we should focus not on students or those who will learn in the future, but on their parents.In the form of creatives tested colleges with course information, ordinary static banners and video reviews.After finding the right target audience (parents with direct interests in IELTS and English), they began to test the banner with a minimum level of B1/A2.As a result, people clicked on the advertisement, but still missed when they knew the price.To provide information about the value of the offer and the reasons for the high price tested the site, direct and WhatsApp.The best showed the last 2 channels - in WhatsApp the manager could immediately call the customer if he had any questions or he didn't answer.As a result, we were able to cut off the unnecessary audience and focus on the work with applications.This allowed to get out on the profitability of advertising and increase the conversion.Results
Total number of applications: 753;
The average cost of 1 application: $2.24;
Duration of advertising: 90 days;
Expensed budget: $1690,12
A Leve l- online school preparation for English language exams, in particular, IELTS, SAT, NUFYP.What tasks were placed?Initially the price was too high, and the conversion was low, so the advertising was not able to be paid.Many school customers had insufficient English knowledge to start their studies, so it was necessary to further organize the "filtration" of applications and attract a more quality target audience.Complexity of the project
The school was required only by students with a level of language knowledge B1 or higher.Attracting such customers was more expensive as they already knew English and sometimes had no need at the beginning of the IELTS preparation.The price was higher than the average compared to the competitors’ prices, so customers had to add to the phone to bring them the value of the offer and the increased price.The main carriers of level B1 were young people aged 16-18 years.Young people are normally considered less sensitive to advertising, so they had to work not with them, but with their parents.What was done
The unnecessary target audience was dispersed - several groups of audiences were tested (for direct interests in IELTS, in English, similar audiences, "to all" audiences, and retargeting).Add a minimum level of English knowledge so that people with a lower level do not leave applications.They tested several ages - at first for 15-19 years, unfortunately, no application came from this target audience.Later, the age interval was to be expanded from 18 to 50 years, and this brought some results.Then we decided that we should focus not on students or those who will learn in the future, but on their parents.In the form of creatives tested colleges with course information, ordinary static banners and video reviews.After finding the right target audience (parents with direct interests in IELTS and English), they began to test the banner with a minimum level of B1/A2.As a result, people clicked on the advertisement, but still missed when they knew the price.To provide information about the value of the offer and the reasons for the high price tested the site, direct and WhatsApp.The best showed the last 2 channels - in WhatsApp the manager could immediately call the customer if he had any questions or he didn't answer.As a result, we were able to cut off the unnecessary audience and focus on the work with applications.This allowed to get out on the profitability of advertising and increase the conversion.Results
Total number of applications: 753;
The average cost of 1 application: $2.24;
Duration of advertising: 90 days;
Expensed budget: $1690,12
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Vladislav S.
 Zaporizhzhia 21 0
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Available for hire
20 Safes completed
1 arbitration
On the service 7 years