Learning English from KeyFactor - 452 applications
About the company
KeyFactor is an online school of English and German language learning.The founder lives in the United States, knows how the language carriers communicate in real life, and shares the experience with other people.What tasks were placed?Reduce the application price.Keep the application price at the current level (up to $1).Increase the number of applications.Load the sales department to increase the company’s profits.Complexity of the project
Low quality of the audience.Advertising was conducted directly, and many people could stop responding after receiving interesting information.Absence of packaging.Without the course package, it was difficult to bring full information about the benefits of learning to users.What was done
Connect additional audiences by setting advertising on: direct interests in English, similar to target audiences, general audiences and retargeting.The geolocation was also further tested for the European Union, but the results were unsatisfactory.They prepared several variants of advertising materials: they used banners with price and without price, with different options of offers and visual layout.They also divide the banner into dynamic and static.They developed a chatbot that bring people back by providing them with more information.But at the same time, many were still unable to reach the end point - the purchase of the course, so they also connected the service to collect numbers and further transfer customers to Telegram, where their applications could be processed by the manager.As a result of the promotion strategy, they chose the attraction of users through the direct, the collection of their contact numbers, the transfer to Telegram and the further processing of the application by the manager.As a result, we lowered the cost of applications, improved their quality and increased conversion.Additionally worked the script for the manager.Results
Total number of applications: 452;
The average cost of 1 application: $0.88
Duration of advertising: 30 days;
The budget spent: $418.68
KeyFactor is an online school of English and German language learning.The founder lives in the United States, knows how the language carriers communicate in real life, and shares the experience with other people.What tasks were placed?Reduce the application price.Keep the application price at the current level (up to $1).Increase the number of applications.Load the sales department to increase the company’s profits.Complexity of the project
Low quality of the audience.Advertising was conducted directly, and many people could stop responding after receiving interesting information.Absence of packaging.Without the course package, it was difficult to bring full information about the benefits of learning to users.What was done
Connect additional audiences by setting advertising on: direct interests in English, similar to target audiences, general audiences and retargeting.The geolocation was also further tested for the European Union, but the results were unsatisfactory.They prepared several variants of advertising materials: they used banners with price and without price, with different options of offers and visual layout.They also divide the banner into dynamic and static.They developed a chatbot that bring people back by providing them with more information.But at the same time, many were still unable to reach the end point - the purchase of the course, so they also connected the service to collect numbers and further transfer customers to Telegram, where their applications could be processed by the manager.As a result of the promotion strategy, they chose the attraction of users through the direct, the collection of their contact numbers, the transfer to Telegram and the further processing of the application by the manager.As a result, we lowered the cost of applications, improved their quality and increased conversion.Additionally worked the script for the manager.Results
Total number of applications: 452;
The average cost of 1 application: $0.88
Duration of advertising: 30 days;
The budget spent: $418.68
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Vladislav S.
 Zaporizhzhia 21 0
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Available for hire
20 Safes completed
1 arbitration
On the service 7 years