Investor Stock Market – 313,26% ROMI
Social Media Marketing (SMM)
About the company
Atom is an educational platform that trains people for professions in the field of internet marketing, finance and cyber sports.In particular, this case is considered by the department that learns investments.What tasks were placed?The price of the product (ROMI) is above $300.Attract more customers with the price per application not more than $7 on a direct sales wheel and not more than $1 for a webinar wheel.Complexity of the project
Since investing is a complex sphere, many of the coming visitors either didn’t have enough funds or had superficial views.All this led to doubts, people were not sure whether they should learn the profession of an investor.It was necessary to invent an effective way of attracting customersThe problem with profitability.There were 3 options considered: through a webinar, direct sales of training or with a share (2 courses at price 1).What was done
1.Prepared the lucky-like audience (like on the basis of those who left applications) in addition to the target audience, on their basis set retargeting (re-interaction advertising) and direct advertising, in which it was proposed to buy the course immediately.Created advertising banners, made an emphasis in text and images on the beginners of the field.3.Protested various options of advertising: direct (with sales of the course), with shares (2+1 and webinar), on the webinar.They also tested the hypotheses on geolocation to the European Union and Ukraine.As a result, the best demonstrated is the method of advertising with the use of action offers and webinars.Results
Total number of applications: 447;
The average cost of 1 application is $3.36;
Duration of advertising: 60 days;
Recovery rate (ROMI): 313,26%
Expensed budget: $1504,06
Atom is an educational platform that trains people for professions in the field of internet marketing, finance and cyber sports.In particular, this case is considered by the department that learns investments.What tasks were placed?The price of the product (ROMI) is above $300.Attract more customers with the price per application not more than $7 on a direct sales wheel and not more than $1 for a webinar wheel.Complexity of the project
Since investing is a complex sphere, many of the coming visitors either didn’t have enough funds or had superficial views.All this led to doubts, people were not sure whether they should learn the profession of an investor.It was necessary to invent an effective way of attracting customersThe problem with profitability.There were 3 options considered: through a webinar, direct sales of training or with a share (2 courses at price 1).What was done
1.Prepared the lucky-like audience (like on the basis of those who left applications) in addition to the target audience, on their basis set retargeting (re-interaction advertising) and direct advertising, in which it was proposed to buy the course immediately.Created advertising banners, made an emphasis in text and images on the beginners of the field.3.Protested various options of advertising: direct (with sales of the course), with shares (2+1 and webinar), on the webinar.They also tested the hypotheses on geolocation to the European Union and Ukraine.As a result, the best demonstrated is the method of advertising with the use of action offers and webinars.Results
Total number of applications: 447;
The average cost of 1 application is $3.36;
Duration of advertising: 60 days;
Recovery rate (ROMI): 313,26%
Expensed budget: $1504,06