Training programmes with coach Asel - 609 applications

About the company
Asel is a coach offering training for women to improve their body, physical and mental condition.What tasks were placed?Attract customers to 2 training programs at a price of no more than $1 per application.Complexity of the project
The absence of the manager.This created difficulties in the processing of entering applications due to the volume of their receipt.Specifications of training programmes.The training began at 7 a.m., which led to the fact that many customers missed the classes.What was done
They prepared a promotion strategy on Instagram Direct, later connected WhatsApp, but it worked badly.Advertising to several types of target audience: similar to the main, in direct interests of sport and ZOG, geolocation.Also linked to retargeting (re-interaction advertising).As a result, direct interests worked best, the least applications brought the similar audience.They created advertising banners and advertising videos.The videos on the results of the tests showed themselves best, they decided to focus on them.Results
Total number of applications: 609;
The average cost of 1 application: $0.93;
Duration of advertising: 60 days;
Expensed budget: 570.08$