Advancement of the SMM course from Atom - 121 applications

About the company
Atom is an educational online project that learns people to modern professions.For example, traffic arbitration, targeting, investment and SMM.In the case will be discussed the case with the advancement of the Social Media Marketing (SMM) course.What tasks were placed?The price of the product (ROMI) is above $300.Attract customers with the application price up to $5 for the direct sale of the course.Complexity of the project
1. the market overwhelming.There are a lot of social media marketing courses on the internet, which complicated the attraction of customers.Many people were not sure if they needed the profession of a SMM-specialist.What was done
They analyzed the main target audience and compiled portraits of similar target audiences on its basis.Prepared a banner for advertising, making an emphasis on people without experience in SMM.3.Protested the hypothesis of advancement with direct sale of the course, it showed itself well.Results
Total number of applications: 121
The average cost of 1 application: $255;
Duration of advertising: 30 days;
Expensed budget: $309,02