Centre for Foreign Languages KUDOS
About the company
KUDOS is an Ukrainian organization that helps adults and children learn English and German languages.The company offers talk and corporate English courses, as well as special programs - training for the NSA and deepening knowledge in specific topics of English or German.What tasks were
1.Receiving applications to increase the flow of people to trial classes to fill children and adults groups.Complexity of the project
Large competition on the market - many companies offer the same test job, which created problems with distraction from competitors and poor conversion.The number of applications was large, but the availability before the purchase was very low.Late interaction - managers working with customers could not always act quickly and process requests, it was necessary to invent a system that would fix this defect.What was done
Started direct advertising - used static banners with a target audience for interests, similar to the target audience (lucky-like) and for a wide audience.The results were unsatisfactory.Rebuild the advertising campaign - launched the video instead of the static banners.The video used statistics, dynamics and video recordings.Expanded interaction - began to communicate with customers not only directly, but also in the messenger.This allowed to reduce the cost of the application by 50%.We started testing additional sites – our ultimate goal was to get the customer’s phone number, so we added a lead form and a website to the existing advertising channels.The website did not give the result, and the lead form gave the quality requests even worse than usual.We connected the smart center - using this format we could create mini-landings, then pass and leave the application in the bot.After that, the person could interact with the bot and get answers to the necessary questions.This allowed the cost of the application to be lower than $1.5.Reduce advertising costs – having tried a smart center, we started to buy the audience with the rooms, interact with it and buy applications even cheaper.The quality of the applications itself has increased.Results (Course for Adults)
Number of passes: 2484
Clipability: 0.77%
Cost of transfer: $0.28
Total number of applications: 374
The average cost of 1 application: $1.85
Advertising budget costs: $694.61
Duration of advertising: 100 days
Results (Course for Children)
Number of passengers: 2536
Clipability: 0.54 %
The transfer cost: $0.41
Total number of applications: 535
The average cost of 1 application: $1.93
Advertising budget costs: $1034.27
Duration of advertising: 100 days
KUDOS is an Ukrainian organization that helps adults and children learn English and German languages.The company offers talk and corporate English courses, as well as special programs - training for the NSA and deepening knowledge in specific topics of English or German.What tasks were
1.Receiving applications to increase the flow of people to trial classes to fill children and adults groups.Complexity of the project
Large competition on the market - many companies offer the same test job, which created problems with distraction from competitors and poor conversion.The number of applications was large, but the availability before the purchase was very low.Late interaction - managers working with customers could not always act quickly and process requests, it was necessary to invent a system that would fix this defect.What was done
Started direct advertising - used static banners with a target audience for interests, similar to the target audience (lucky-like) and for a wide audience.The results were unsatisfactory.Rebuild the advertising campaign - launched the video instead of the static banners.The video used statistics, dynamics and video recordings.Expanded interaction - began to communicate with customers not only directly, but also in the messenger.This allowed to reduce the cost of the application by 50%.We started testing additional sites – our ultimate goal was to get the customer’s phone number, so we added a lead form and a website to the existing advertising channels.The website did not give the result, and the lead form gave the quality requests even worse than usual.We connected the smart center - using this format we could create mini-landings, then pass and leave the application in the bot.After that, the person could interact with the bot and get answers to the necessary questions.This allowed the cost of the application to be lower than $1.5.Reduce advertising costs – having tried a smart center, we started to buy the audience with the rooms, interact with it and buy applications even cheaper.The quality of the applications itself has increased.Results (Course for Adults)
Number of passes: 2484
Clipability: 0.77%
Cost of transfer: $0.28
Total number of applications: 374
The average cost of 1 application: $1.85
Advertising budget costs: $694.61
Duration of advertising: 100 days
Results (Course for Children)
Number of passengers: 2536
Clipability: 0.54 %
The transfer cost: $0.41
Total number of applications: 535
The average cost of 1 application: $1.93
Advertising budget costs: $1034.27
Duration of advertising: 100 days
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Vladislav S.
 Zaporizhzhia 21 0
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Available for hire
20 Safes completed
1 arbitration
On the service 7 years