Promotion of the cosmetology school

Advertising for a cosmetology school on social media (Facebook, Instagram)

Project:
Launching targeted advertising for a cosmetology school using video creatives.

Task:
Promoting educational programs for cosmetologists.
Targeting a narrow audience: girls with a medical education and practicing cosmetologists.
Complexity:
The limited target audience required a careful approach to targeting settings and creating creatives that maximally attract attention.

Result:
Cost to start the conversation: $0.59.
The advertising proved effective due to quality audience analysis and campaign optimization.
Features:
Video creatives successfully highlighted the unique advantages of the school, allowing for high engagement among the target audience.