Promote the brand of feed for animals

SAVORY is a biologically appropriate, fully balanced food of the class holistic, the taste of which can love, and the composition is closest to the natural diet of the four layers.Advertising budget: $1000/month
$650 for a new audience
$350 for promo + advertising of special offers on the site (purpose - increase sales)

The main requirement from our customer was to increase the brand awareness and audience.

What was immediately understood:

- The client doesn't want to conduct competitions, because he believes that many of them will come to the "hunting"
KPI is $1.3 per subscriber.We do not take the easiest methods of attracting the audience.For the customer, it is important that the subscribers come directly, not because of "You are me, but I are you"

Target and Results

The main objectives that are used to find a new audience: traffic and promotions

We combine the objectives because they bring results.In addition, they have a little different approach.What are the results of the signatories:
Number of people: 5972
Number of people: 8044

CPF exits ~1.1$ per subscriber (+2072)

And when the customer was daring to make 1 test competition, they had about $0.32 per subscriber.Results from sales:
For the entire period of 28.05.23 we have 152 sales at the amount of 56240 UAH

Results from awareness:
More than 350,000 coverings/miss