Promotion of Auto Service in Google Ads

About the company: an auto service that provides services for car maintenance, tire fitting, and other vehicle servicing. The auto service is located at the intersection of 3 small towns with a population.

After meeting with a client who had already used a marketing agency, a goal was set – to obtain 250 leads per month. A lead is a unique call, a unique callback, and a submitted form on the website.

What worked best:

- Advertising against competitors.
- Performance Max campaigns and individual search ads also work well.
- Advertising on Google Maps works very well.
- Advertising on Meta also yielded results, but the cost per lead is 20% higher than in Google Ads advertising. - Therefore, at the time of writing this case, the majority of the budget is allocated to Google Ads.

Results:
1. First month of work:
Number of leads - 132.
Cost per lead - 440 UAH.

2. Second month of work:
Number of leads - 176.
Cost per lead - 257 UAH.

3. Third month of work:
Number of leads - 184.
Cost per lead - 277 UAH.

We are still working with the client...