Promotion of a translation bureau in Ukraine using Google Ads

List of changes for the first month of work:

Set up correct conversion tracking for form submissions.
Reorganized old and inefficient campaigns into new ones with new goals and bidding strategies.
Created and launched local campaigns.
Created and launched a DSA campaign.
Collected new keywords and created new ad groups.
Analyzed keywords and disabled ineffective and expensive ones.
Tested different audiences and search themes in local campaigns.
Rewrote all ads to "Excellent" quality.
Reorganized extensions at the campaign level.
Tested graphic images in search campaigns.
Results after a month of work (mainly optimization):

Number of leads - 157.
Cost per lead 260 UAH.