• Promotion of bed linen •

Work Completed:

• Analysis of the target audience and competitors conducted.
• Prototype of the landing page created.
• Landing page developed with CRM system integration.
• Compelling text prepared.
• 40 creatives (banners) created.
• 20 target groups with different targeting strategies developed.
• Advertising campaign set up and conducted on Facebook and Instagram.

Results:

• 746 inquiries attracted.
• Average cost per inquiry: $2.10.
• Landing page conversion rate: 5.21%.
• Average order value: 463 UAH.

Conclusions:

This project serves as a good example. Due to a wide selection of related products, there was an opportunity to increase the average order value. According to the client's call center, the average number of items per order was 2.4, allowing the client to improve the return on investment from the conducted advertising campaigns.

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