• Promotion of sushi delivery restaurant services •
Contextual Advertising
Work Completed:
• Competitor analysis conducted.
• Semantics for 2300 words collected for advertising display.
• Google Tag Manager and Google Analytics configured (goals, transactions).
• Advertising campaign set up in Google Ads (search and contextual-media network).
Results:
• 481 leads (inquiries) attracted.
• Average cost per lead: 22.08 UAH.
Conclusions:
In the promotion of food service establishments, it is crucial to focus on retaining customers for an extended period, increasing the customer's Lifetime Value (LTV). Relying solely on the effectiveness of advertising campaigns for a cold audience should be avoided. The efficiency will decline over time if not working with an established customer base.
#contextualadvertising #GoogleAdwords #google #advertising #remarketing
Have questions? Write!
• Competitor analysis conducted.
• Semantics for 2300 words collected for advertising display.
• Google Tag Manager and Google Analytics configured (goals, transactions).
• Advertising campaign set up in Google Ads (search and contextual-media network).
Results:
• 481 leads (inquiries) attracted.
• Average cost per lead: 22.08 UAH.
Conclusions:
In the promotion of food service establishments, it is crucial to focus on retaining customers for an extended period, increasing the customer's Lifetime Value (LTV). Relying solely on the effectiveness of advertising campaigns for a cold audience should be avoided. The efficiency will decline over time if not working with an established customer base.
#contextualadvertising #GoogleAdwords #google #advertising #remarketing
Have questions? Write!