Promotion of cargo transportation services in the USA (Google Ads)
Request:
Test the involvement of clients using Google Ads traffic source, as targeted advertising worked for them.
The maximum allowable cost of attracting a client is $100.
What has been done:
- Analyzed the competitive market and found working keywords.
- Search campaigns were set up with breakdown by states for relevant keywords and effective ad texts were written.
- Optimization moments were carried out during advertising campaigns, including using negative keywords.
- Prepared the audience on competitors' websites.
What are the results?
Budget spent: $20,156
Number of applications: 208
Cost per application: $97
It is worth noting that the average service check was $3500.
Test the involvement of clients using Google Ads traffic source, as targeted advertising worked for them.
The maximum allowable cost of attracting a client is $100.
What has been done:
- Analyzed the competitive market and found working keywords.
- Search campaigns were set up with breakdown by states for relevant keywords and effective ad texts were written.
- Optimization moments were carried out during advertising campaigns, including using negative keywords.
- Prepared the audience on competitors' websites.
What are the results?
Budget spent: $20,156
Number of applications: 208
Cost per application: $97
It is worth noting that the average service check was $3500.