Selling luxury apartments (Google Ads)

Request:

- Increase recognition of residential complex
- Cost of attracting a client up to $300
- Implementation of apartment

What was done:

- Identified 3 key segments of the target audience: IT professionals; owners of medium and large businesses; top managers of large companies
- Launched a campaign with key words, as well as advertising campaigns to reach users. After gathering enough audience, launched an advertising campaign for conversions to the remarketing audience of those who watched the video
- Prepared key words that our residential complex can be searched for. Brand key words, key words by the names of competitors' residential complexes to receive their traffic, key words for those looking for housing in Kyiv on the right bank
- Prepared the audience on competitors' websites
- Prepared the audience based on interests: sale of housing, privatized apartments, relocation

Results:

Budget spent: 58,374.29 UAH
Leads: 196
Cost per lead: 297.82 UAH

Actual real estate sales: 1