Promotion of Gotowild (Lithuania) - FB/Insta

Case: Promotion of Gotowild (Lithuania)

Platforms: Facebook + Instagram
Format: targeted advertising
Field: active tourism (bike tours, hiking, horseback riding)

What was done:

First stage: launching message ads in Direct
– Goal — engage potential clients in dialogue
Market features:
– Narrow, well-segmented audience, pronounced seasonality
– Target audience plans trips in advance
– Google ads did not yield the expected results
Solution:
– Updated the strategy
– Switched to lead forms: simplified the user journey and reduced workload for managers
Results:
– Immediately after launching the lead form — a significant increase in incoming inquiries
– The first two sales occurred within the first days of the campaign

Why does this work?
A comprehensive approach to setting up targeted advertising on Facebook and Instagram allows for quick results even in narrow niches with seasonal demand. Experience from successful launch of advertising campaigns in the Baltic countries (including Lithuania) guarantees quality lead generation and sales for your project.