Promotion of Italian cosmetics in social networks
Social Media Marketing (SMM)
The Bio Project
Region : Ukraine
Nice: Sales of Italian brand cosmetics
Promotion period: mid-March 2018 - today
Service: Targeted Social Media Advertising: Facebook and Instagram
The tasks:
Over the course of the year to increase the number of subscribers on Facebook and Instagram pages to 10,000 members.in every social network without the use of "black" methods.The characteristics:
A highly competitive niche with many years of competitors.Cosmetics is not the mass of the market, but the average price segment and above.Not all products are available in the warehouse.The completed work:
At the beginning of each reporting period with the SMM-specialist of the company is drawn up an activity plan for a month.A promotion strategy is being developed.The budget for targeted advertising is distributed between 3 main directions: advertising priority products for the company, pixel advertising, advertising giveaway competitions.Advertising posts are being prepared that dissolve the company style.Different target audiences are selected according to the advertised product.In the first month of work with the aim of attracting a large number of interested subscribers, competitions were held.The achieved results:
Increased number of subscribers according to the results of 2 months of work: Facebook - +2,930 members, Instagram - +2,045 members.The cost of the subscriber is 6.1 UAH.(Middle value for both social networks)The increase in the number of comments under the publications and queries in Direct with questions about cosmetics - composition, prices, rules of delivery of the online store, etc., which indicates the attraction to the pages of the interested audience.Increase user content through photo reviews about cosmetics from participants in giveaway competitions.
Region : Ukraine
Nice: Sales of Italian brand cosmetics
Promotion period: mid-March 2018 - today
Service: Targeted Social Media Advertising: Facebook and Instagram
The tasks:
Over the course of the year to increase the number of subscribers on Facebook and Instagram pages to 10,000 members.in every social network without the use of "black" methods.The characteristics:
A highly competitive niche with many years of competitors.Cosmetics is not the mass of the market, but the average price segment and above.Not all products are available in the warehouse.The completed work:
At the beginning of each reporting period with the SMM-specialist of the company is drawn up an activity plan for a month.A promotion strategy is being developed.The budget for targeted advertising is distributed between 3 main directions: advertising priority products for the company, pixel advertising, advertising giveaway competitions.Advertising posts are being prepared that dissolve the company style.Different target audiences are selected according to the advertised product.In the first month of work with the aim of attracting a large number of interested subscribers, competitions were held.The achieved results:
Increased number of subscribers according to the results of 2 months of work: Facebook - +2,930 members, Instagram - +2,045 members.The cost of the subscriber is 6.1 UAH.(Middle value for both social networks)The increase in the number of comments under the publications and queries in Direct with questions about cosmetics - composition, prices, rules of delivery of the online store, etc., which indicates the attraction to the pages of the interested audience.Increase user content through photo reviews about cosmetics from participants in giveaway competitions.