Promotion of a landing page with products for the military

Client:

Online store of military equipment (gear, clothing, tactical accessories). The main task is to set up advertising through Meta Ads (Facebook/Instagram) with traffic directly to the website and ensure stable sales.

What needed to be done:
The client was aware of the seasonality of the product, so it was urgent to launch advertising for military equipment:
• Analyzed the target audience (military personnel, territorial defense, activists, hunters).
• Launched campaigns with the goal of “Conversions” (purchases on the website).
• Prepared creatives demonstrating the products in field conditions.
• Set up remarketing for website visitors and those who added products to the cart.

Results:
• Spent: $585/month
• Earned: $1709
• Number of sales: 194
• Cost per lead: $2.73
• Cost per sale: $3

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