Sold 2000+ units of product through Meta Ads

The client is a manufacturer of patriotic handmade souvenirs. The main product is "Victory Day Jars" (handmade souvenir). The task is to sell out all the goods as quickly as possible through the website while the product remains relevant.

Before the collaboration, the website was already created, but there was no advertising or traffic. The client did not know how to scale up sales.

What I did:
Selected the target audience (Ukrainians aged 20-50, volunteers, people with a patriotic stance).
• Prepared creatives (videos and photos) emphasizing symbolism and emotional value of the product.
• Launched a Meta Ads campaign with the goal "Leads" — direct traffic to the website order page.
• Optimized inquiries by testing different audiences and messages.
• Worked to minimize the cost per inquiry.
• Set up remarketing for website visitors and those who added the product to the cart.

Results for 3/month
Spent - $1800
Earned - $5500
Number of sales - 508
Number of leads - 635
Cost per sale - $3.54

If you want to do the same, let's work together)