Promotion of an online store (e-commerce) for seeds and agricultural products

About the project:
LLC Agrix, a leading company in the sale of vegetable seeds, flowers, as well as other agricultural products (fertilizers, growth regulators, protective agents) at the most competitive prices on the market. The main product sold through the online store in the largest volume and generating the most profit: vegetable seeds.

GOAL:
Increase the customer base through advertising on Meta (Facebook & Instagram), as well as Google search advertising, while ensuring it is within unit economics and with good return on investment.

POINT A:
We had no prior experience with paid advertising, so we started from scratch.

WHAT HAS BEEN DONE:
1. Analysis of the niche and our target audience.
2. Development of a strategy for launching the advertising campaign.
3. Preparation of communication texts.
4. Preparation of advertising creatives.
5. Launch of the advertising campaign.
6. Optimization and scaling of advertising campaigns.
7. Website analysis and conversion assessment.
8. Providing recommendations to increase conversion.

POINT B (season 2024):
- Budget: $6,550
- Number of sales: 2,630
- Sales amount: 4,610,775 UAH ($115,269)
- Price per first sale: 2.49 UAH
- ROAS: 1759%

POINT C:
Since we have been operating for more than 1.5 years, the new season yielded the following results:
- Budget: $3,662
- Number of sales: 3,800
- Sales amount: 3,701,893 UAH ($89,223)
- Price per first sale: $0.96
- ROAS: 2436%