Promotion of the brand in social networks

+36.95% to Order - Continuation of Branding in Social Networks

The tasks
Increase coverage of brand pages on social networks Facebook and Instagram
Increase the number of group subscribers
Increase total website traffic
Increased sales volume

At the start of work
The client in the state had a SMM specialist, copywriter, photographer, project curator ...
Published Content Plan
Advertising campaigns are not launched.
The key KPI of the specialists was - the volume of published content

What was done
Preparation
A new content plan
Changed the staff of the SMM specialist to the content manager, left the photographer
Change key KPIs from the volume of published content to:
involvement
Coverage
Transfers from social networks to websites
Conversions from social networks
Interacting with opinion leaders
A Giveaway Plan
Planning a Marketing Action Plan
Started paid promotion of pages and posts
For each type of posts they have developed their utm tags, to track the effectiveness of posts on Facebook

Results of advertising campaigns (accepted):
Showing - 1 208 032
The cover - 444 125

Results of the growth of orders, source facebook / instagram:
Increase in call and orders +3 133.33%

Results of increased website traffic and total order growth:
Traffic growth +41,81%
Increase in call and orders +36.95%