Promotion of the brand of useful sneakers "Fuchipsy"

The first stage of the advertising campaign began with the warmest CA - visitors and customers of the online store. He offered this CA various actions, encouraged the purchases of futures on the site, due to the quarantine measures that make the shuttles to the store unsafe.
-Parallelly started working with cold CA - created a similar audience to brand customers who already bought. Thus, it allowed the FBI algorithm to find a similar audience on interests and behavior. This audience was very conversive.
Break CA into segments and show advertising on interests and behavior.

The Results:

1 . The budget is $750
2nd Conversions to sale 262 (up to 10 times)
Three CPM of $3.5
4 . The advertisement was viewed by 215104 people.
and 5. 2825 outgoing clicks (the number of people passed through the advertisement)
6 . More than 250 new subscribers on Instagram
7 . 1096 packages sold.