Promotion of the EU cryptocurrency exchange

Working with the EN segment, IEO, IDO, Buy crypto, and attracting new traders and investors

Result: 5+ times organic growth over 18 months
Content: 200+ materials under topic clusters
No drops during Core Updates throughout the period

Strategy:

CONTENT
- Topic clusters for low-frequency crypto queries
- Educational content + transactional landing pages
- Multilingual implementation for the EU
- Coverage of niche areas: trading, wallets, NFT, DeFi

LINK BUILDING
- Outreach in crypto media (CoinDesk-tier and lower)
- Guest publications on thematic platforms
- PR strategies, working with influencers in the crypto community

PAID TRAFFIC SUPPORT
- CPA networks: cointraffic.io, coinzilla.com, evadav.com
- PBN network on WordPress for the main site

Stack: Ahrefs, Serpstat, GSC, GA4,
Microsoft Clarity, ZennoPoster, RankerX

NDA — exact brand not disclosed.