Recovery of the iGaming project after the Google Helpful Content Update.

Recovery of the iGaming project after the Google Helpful Content Update. The site lost ~70% of organic traffic after the Core Update — complete recovery and return to growth in 4 months.

Entry point: -70% from peak traffic
Point after: +75% from pre-penalty level (growth continues)
Recovery period: 4 months from the start of work

Execution stages:

DIAGNOSTICS
- Cross-checking the dates of traffic drops with Google Search Status Dashboard
- Checking GSC for Manual Actions
- Full link audit in Ahrefs (Ahrefs AI Content Level + analysis of toxic domains)
- Content audit: marking pages with a drop of more than 50%

CONTENT REWORK
- Top 50 commercial pages rewritten manually
- E-E-A-T blocks implemented (testing methodology, expert authors)

CLEANUP
- 50+ pages with critically low quality moved to noindex or deleted
- Disavow toxic links
- Resolving cannibalization issues (301/canonical)

RECOVERY
- Launching white hat link building alongside PBN updates
- Fixing technical issues (Cloudflare, outdated dates in title)
- Setting up behavioral tracking in Microsoft Clarity

NDA — exact brand not disclosed.