Promotion in the niche of turnkey repairs
Request: Promote turnkey repairs in two cities Warsaw and Wroclaw
What was done:
To start, we analyzed our potential target audience, based on the Ukrainian market, also consulted with a specialist working in the Polish market, and received an approximate benchmark for the turnkey repair lead price, as well as the mentality of Poles.
After that, we conducted an analysis of competitors in the local cities of Warsaw, Wroclaw, and the entire Polish market, and understood which working connections (traffic reception platform, interests, age, gender, offers, and creatives) work better, and started testing. We also created a promotion strategy and a series of hypotheses that were tested sequentially.
Prepared a quiz platform to receive traffic, with 4 clarifying questions, to encourage people to leave contact details and receive a design project as a gift.
To start, we launched 3 different offers in a static format and received 10 leads, at an average price of $14.85. We did not focus on the price at all during the first launch, it was important for us to attract a sufficient amount of traffic to understand the working offer. After that, we chose the WIN offer and added a circular gallery and video to the static format.
After launching the winning connection, we reduced the lead price by almost 2 times. There were some nuances with timely payment of the billing (advertising debt), the advertising partially stopped, and the optimization was disrupted.
What about the results?
Budget spent: $770.14
Number of applications: 74
Cost per application: $10.4
Lead qualification: 75% (this is a pleasant market of Poland, the leads that contacted us were practically all high-quality)
What was done:
To start, we analyzed our potential target audience, based on the Ukrainian market, also consulted with a specialist working in the Polish market, and received an approximate benchmark for the turnkey repair lead price, as well as the mentality of Poles.
After that, we conducted an analysis of competitors in the local cities of Warsaw, Wroclaw, and the entire Polish market, and understood which working connections (traffic reception platform, interests, age, gender, offers, and creatives) work better, and started testing. We also created a promotion strategy and a series of hypotheses that were tested sequentially.
Prepared a quiz platform to receive traffic, with 4 clarifying questions, to encourage people to leave contact details and receive a design project as a gift.
To start, we launched 3 different offers in a static format and received 10 leads, at an average price of $14.85. We did not focus on the price at all during the first launch, it was important for us to attract a sufficient amount of traffic to understand the working offer. After that, we chose the WIN offer and added a circular gallery and video to the static format.
After launching the winning connection, we reduced the lead price by almost 2 times. There were some nuances with timely payment of the billing (advertising debt), the advertising partially stopped, and the optimization was disrupted.
What about the results?
Budget spent: $770.14
Number of applications: 74
Cost per application: $10.4
Lead qualification: 75% (this is a pleasant market of Poland, the leads that contacted us were practically all high-quality)
Ukraine 
Available for hire