Promotion of military equipment
Request: Increase sales volume through the Facebook/Instagram sales channel.
What was done:
After a detailed briefing, where we learned about our strengths and weaknesses, we analyzed the advertising auction market and competitors in more detail, what they use, their positioning, their advantages, and disadvantages.
After that, we completely addressed the technical setup issues needed for launch (before starting work, there was only an Instagram page, so we created a business page, set up a business manager, and linked our Instagram).
And as I mentioned before - we don't just set up ads, we provide a business solution that leads to increased profits, so we addressed not only advertising issues but also the overall business perspective.
Product: The product was already formed, so we only provided recommendations on how to improve it in terms of gaining people's trust.
Content: Clear recommendations were provided on the profile header on Instagram, content, what to pay attention to, how to handle comments correctly, what content to post and how often.
Advertising: We took full responsibility for advertising, calculated how many sales were made from different platforms, which platform gave us cheaper bids, which platform gave us targeted bids, and as standard: developing a communication strategy for the project (texts, static banners, brief for the video editor for video creatives, optimizing results, and scaling).
Sales Department: In this project, we were partially involved as direct managers to understand what people really need, what the brand voice is, and what service they expect. We tested the sales script and handed it over to the owner.
After-sales Service: We applied a very obvious thing that very few people actually use (I felt this in my user experience) - we started informing people after we shipped the product and attached a screenshot of the invoice. This was a breakthrough, and after providing this service, we noticed that our repeat sales to people increased by 25% compared to the previous period.
Interesting solution we provided in this project:
Created a custom CRM table where:
- segmented the channel from which the lead came
- immediately collected a customer database through phone numbers
- outlined 6 funnel stages, including city and Nova Poshta branch, for easy comparison of pickup/non-pickup
- comments on when to remind and skip again
- segmentation of the sales channel, from which the sales placement was cheaper
- digitized business model (FB course, total turnover, turnover with Nova Poshta pickup, advertising expenses, advertising expenses with team services, number of sets sold, cost of 1 sale, net profit)
Results:
Budget spent: $1422.26
Number of leads: 783 + 120 from promotions, 903 leads
Cost per lead: $1.57
Cost per sale overall: $5.6
Cost per sale for bulletproof vests: $29.34
Number of subscribers at the beginning of work: 152
Number of subscribers now: 888
What was done:
After a detailed briefing, where we learned about our strengths and weaknesses, we analyzed the advertising auction market and competitors in more detail, what they use, their positioning, their advantages, and disadvantages.
After that, we completely addressed the technical setup issues needed for launch (before starting work, there was only an Instagram page, so we created a business page, set up a business manager, and linked our Instagram).
And as I mentioned before - we don't just set up ads, we provide a business solution that leads to increased profits, so we addressed not only advertising issues but also the overall business perspective.
Product: The product was already formed, so we only provided recommendations on how to improve it in terms of gaining people's trust.
Content: Clear recommendations were provided on the profile header on Instagram, content, what to pay attention to, how to handle comments correctly, what content to post and how often.
Advertising: We took full responsibility for advertising, calculated how many sales were made from different platforms, which platform gave us cheaper bids, which platform gave us targeted bids, and as standard: developing a communication strategy for the project (texts, static banners, brief for the video editor for video creatives, optimizing results, and scaling).
Sales Department: In this project, we were partially involved as direct managers to understand what people really need, what the brand voice is, and what service they expect. We tested the sales script and handed it over to the owner.
After-sales Service: We applied a very obvious thing that very few people actually use (I felt this in my user experience) - we started informing people after we shipped the product and attached a screenshot of the invoice. This was a breakthrough, and after providing this service, we noticed that our repeat sales to people increased by 25% compared to the previous period.
Interesting solution we provided in this project:
Created a custom CRM table where:
- segmented the channel from which the lead came
- immediately collected a customer database through phone numbers
- outlined 6 funnel stages, including city and Nova Poshta branch, for easy comparison of pickup/non-pickup
- comments on when to remind and skip again
- segmentation of the sales channel, from which the sales placement was cheaper
- digitized business model (FB course, total turnover, turnover with Nova Poshta pickup, advertising expenses, advertising expenses with team services, number of sets sold, cost of 1 sale, net profit)
Results:
Budget spent: $1422.26
Number of leads: 783 + 120 from promotions, 903 leads
Cost per lead: $1.57
Cost per sale overall: $5.6
Cost per sale for bulletproof vests: $29.34
Number of subscribers at the beginning of work: 152
Number of subscribers now: 888
Ukraine 
Available for hire