Promotion of the online NLP school's car webinar advertisement on YouTube
About the Client
A client representing an online NLP school approached me. The client has signed an NDA agreement, so we will omit their name.
Lately, the field of neurolinguistic programming (NLP) has been gaining momentum, as it serves as a universal guide for effectively utilizing one's own resources in achieving goals. The client conducts webinars on this topic and wanted to test a new traffic source on YouTube.
Task
Client: Online NLP School
Goal:
1. 1000+ registrations for webinars per month
2. Registration price up to $2
GEO: CIS
Traffic Source: YouTube Trueview For Action
Stages of Work on the Online NLP School Project
The most important aspect of YouTube traffic is the advertising video. Therefore, we started our work by studying the target audience and writing a script for the video. The scripts were based on understanding the target audience's pain points and the client's unique offering, which allows convincing about the product's benefits in minimal time.
It is worth noting the client's promptness, who was able to provide 3 video creatives for lead generation and one for remarketing within 2 days. After that, we proceeded with setting up advertising campaigns, while also configuring analytics and integration with GetCourse to collect sales data.
Results of Promoting the Online NLP School's Webinar
Duration: 1 month
Budget: $1994
Registrations: 1439
Registration price: $1.39
Orders: 115
Paid orders: 62
Revenue generated: 276,424 UAH
Conclusions
The client was satisfied with the results obtained. With properly configured analytics, it is possible to move away from KPI based on registration price, thereby increasing the budget on audiences that convert best.
Additionally, in the first 14 days, we tested different audience combinations. As a result of the test, we found an audience:
that registered at the lowest cost possible;
that converts best.
In the course of further scaling, we increased the budget and worked with the audience that converts best.
A client representing an online NLP school approached me. The client has signed an NDA agreement, so we will omit their name.
Lately, the field of neurolinguistic programming (NLP) has been gaining momentum, as it serves as a universal guide for effectively utilizing one's own resources in achieving goals. The client conducts webinars on this topic and wanted to test a new traffic source on YouTube.
Task
Client: Online NLP School
Goal:
1. 1000+ registrations for webinars per month
2. Registration price up to $2
GEO: CIS
Traffic Source: YouTube Trueview For Action
Stages of Work on the Online NLP School Project
The most important aspect of YouTube traffic is the advertising video. Therefore, we started our work by studying the target audience and writing a script for the video. The scripts were based on understanding the target audience's pain points and the client's unique offering, which allows convincing about the product's benefits in minimal time.
It is worth noting the client's promptness, who was able to provide 3 video creatives for lead generation and one for remarketing within 2 days. After that, we proceeded with setting up advertising campaigns, while also configuring analytics and integration with GetCourse to collect sales data.
Results of Promoting the Online NLP School's Webinar
Duration: 1 month
Budget: $1994
Registrations: 1439
Registration price: $1.39
Orders: 115
Paid orders: 62
Revenue generated: 276,424 UAH
Conclusions
The client was satisfied with the results obtained. With properly configured analytics, it is possible to move away from KPI based on registration price, thereby increasing the budget on audiences that convert best.
Additionally, in the first 14 days, we tested different audience combinations. As a result of the test, we found an audience:
that registered at the lowest cost possible;
that converts best.
In the course of further scaling, we increased the budget and worked with the audience that converts best.
Kharkiv 
Available for hire