Promotion of the site. Quarter of rooms

It was:
The average cost of the click is 14,57 UAH.
CTR – 2.45 %
Conversions - 0
The average cost of conversion - 0

It was:
The average cost of the click is 1.93 UAH.
CTR – 9.45 %
Conversions - 5
The average cost of the conversion is 586.85 UAH.