Promotion of the site. Battery for the car

It was:
The average cost of a click is 21.21 ₽
CTR – 2.41 %
Conversions - 4
The average cost of the conversion - 1 545,22 ₽

It was:
The average cost of a click is 6.12 ₽
CTR – 4.88 %
Conversions - 11
The average cost of conversion - 1 335,20 ₽