Promotion of the site. Sale of football attributes

It was:
The average cost of the click is 12.29 UAH.
CTR – 1.29 %
Conversions - 13
The average cost of the conversion is 791.12 UAH.

It was:
The average cost of the click is 3,00 UAH.
CTR – 4.32 %
Conversions – 29
The average cost of the conversion is 582.12 UAH.