Promotion of the site. Rental of real estate

It was:
The average cost of the click is 9.81 UAH.
CTR – 2.81 %
Conversions - 19
The average cost of the conversion is 991.61 UAH.

It was:
The average cost of the click is 4.93 UAH.
CTR – 7.25 %
Conversions - 48,00
The average cost of conversion is 766,56 UAH.