Promotion of the site. Development of sites

It was:
The average cost of a click is 6.45 €
CTR – 0.81 %
Conversions - 51
The average cost of the conversion is 28.98 €

It was:
The average cost of a click is 0.45 €
CTR – 1.66 %
Conversions - 89.00
The average cost of the conversion - 19.17 €