Promotion of the site. Sales of children's clothes

It was:
The average cost of the click is 4.15 UAH.
CTR – 3.12 %
Conversions - 4
The average cost of the conversion is 53.75 UAH.

It was:
The average cost of the click is 2.29 UAH.
CTR – 7.99 %
Conversions – 29.00
The average cost of the conversion is 36.75 UAH.