Promotion of the site. chemistry

It was:
The average cost of the click is 6.33 UAH.
CTR – 3.51 %
Conversions - 31
The average cost of the conversion is 198,22 UAH.

It was:
The average cost of the click is 2.26 UAH.
CTR – 6.21 %
Conversions – 70.00
The average cost of conversion is 114.31 UAH.