Promotion of the site. Sales of children's toys

It was:
The average cost of the click is 7.42 UAH.
CTR – 0.53 %
Conversions - 13
The average cost of conversion is 16.13 UAH.

It was:
The average cost of the click is 0.53 UAH.
CTR – 1.32 %
Conversions - 81.00
The average cost of the conversion is 8,04 UAH.