Promotion of the Webinar Magic of Google Ads - 770 requests

About the company
Ivory Ivitsky School - Online training on Google Ads.What tasks were:
Reduce the cost of the application from an average of $1.8 to the desired $1.As a result, we gave up the KPI $1 for the poor quality of the target audience that we bought.- Increase the quality of the target audience so that profitability is at the level with Google advertising - 20%

The progress that was made:

A number of audiences were assigned:
The freelancers
PPC Specialists
- Entrepreneurs
- Similar to those who have previously filed the application
Those who have interacted before

Creatives have been developed under different target audiences and their pain.- They also created several page options, with the title replacement to increase the advertising conversion.For additional motivation on the site was a checklist, which also contributed to the attraction of the audience.According to the outcome of all audiences, PPC experts and existing offers on the site worked best.With the help of the lead magnets, we lowered the application price below $1, but the profitability began to fall.After we tested one-sided screens, old landing, lead forms and messengers, we returned to the main site.The cost of the application reached around $1.5 but as a result, we reached a profitability of 20%, as in Google advertising.Results
1 .Transitions - 2233
2ndClickability – 1.05%
ThreeThe cost of the transfer is 0.54$
4 .Applications - 770
and 5.The price of the application is $1.56
6 .Total costs for the entire working period - $1208.23
7 .Period - 2 months