Promotion of the wedding salon

Analysis of the target audience was carried out.
After which he determined that our CA was a girl from 18 to 30 years old living in Bryansk.
After the audience was divided into 2 subgroups: girls who get married and girls who have a graduate ball.
Then a advertising strategy and content plan were developed on the rubric and topic of posts. The content consists of sales posts, information, and entertainment.
Also work was carried out on the description and graphic layout of the account.

The content was published at the time the audience was as active as possible.
After preparing and filling the account, he set a targeted advertising to get the leads and the second advertising campaign provided traffic to the site.

It also introduced the new feature of Instagram - Shop Tags. This increased conversion, transitions to the site and influenced the increase in sales.

In the end, they achieved that:
On a day there were 5 to 10 records per example.
About 60,000 people cover each month.
More than 1,000 subscribers per month.