Request:
- Scale advertising campaigns while keeping DRR below 20%
What was done:
1) Audit
During the Google Ads audit, we found that most campaigns were running on manual bids, and e-commerce was also incorrectly set up.
2) Optimization
We optimized the search campaigns. Completely restructured the advertising campaigns. We rebuilt all campaigns from scratch to improve ad quality. Products were segmented by margin, and a separate campaign was created for each segment.
3) Scaling advertising campaigns
We decided to work with a strategy of target return on investment to ensure that scaling advertising campaigns is gradual and without a significant increase in CPA. We constantly adjusted bids to stay within the target sales price when scaling campaigns and prevent DRR from increasing.
Results:
Revenue from Google Ads advertising: 22,567,035.55 UAH
Cost: 3,658,618.71 UAH
ROAS: 616.81%
DRR: 16.21%
- Scale advertising campaigns while keeping DRR below 20%
What was done:
1) Audit
During the Google Ads audit, we found that most campaigns were running on manual bids, and e-commerce was also incorrectly set up.
2) Optimization
We optimized the search campaigns. Completely restructured the advertising campaigns. We rebuilt all campaigns from scratch to improve ad quality. Products were segmented by margin, and a separate campaign was created for each segment.
3) Scaling advertising campaigns
We decided to work with a strategy of target return on investment to ensure that scaling advertising campaigns is gradual and without a significant increase in CPA. We constantly adjusted bids to stay within the target sales price when scaling campaigns and prevent DRR from increasing.
Results:
Revenue from Google Ads advertising: 22,567,035.55 UAH
Cost: 3,658,618.71 UAH
ROAS: 616.81%
DRR: 16.21%