Property of 304 ice

The task:
Increase the number of targeted leaders from contextual and targeted advertising
Reduce the cost of the leather by 30%
Advertising campaigns by positive results

The Decision:
1 . Strategy
Search and smart campaigns were launched in Google Ads, where the semantics for the purchase of a apartment was detailed, as well as requests for competitors names were added.
2nd Semantic
Since we were targeted only to Poltava, we have developed a full range of keywords, from high-frequency to DSA campaigns, to pick up a new semantic.
Three Optimization
For better optimization, we have set the tracking of entering calls and the tracking analytics to track the quality of leads.

The Results:
Leads: 304 The cost of leads: 475 UAH.

Case: HTTP://surl.li/rayvv