Property Agency and Builder in Turkey

Nishah: Property
Customer: Guzel Invest - Real Estate and Construction Agency in Turkey

Which task the customer has taken:
The previous subordinates were unable to provide a constant and large flow of ice.The quality of the ice is also great.We had to focus on two directions.The price for ice is up to $45

What was done:
They conducted an audit of what was already launched, and found weak and strong sides.The strong sides left and began to scale gradually.- They noted that the advertising Perfromance Max was not tested before, so they also prepared it with new creatives.- To increase the conversion to ice, they made the A/B test between the two bandings that were in the client.By fact, they chose the one that converted the best.- After they realized that the number of ice is in place, but the quality is not, they conducted a cleaning of the fields, the GE and the offshore to unlock that audience that was not closed for sale.- According to Yandex initially tested the campaigns through master-release, but in fact the cost of the ice was very high, so they moved them to the RSY and continued to work only from the RSY campaign, with a breakdown on different types of auditories with autotarging.We performed daily optimization.Results for Google:
Budget: $1104
Number of ice: 39
The price of the ice: $28

Results for the month Yandex:
Budget: $851
Number of ice: 44
The price of the ice: $19