Property

The customer has launched a search advertising for the sale of primary real estate. The budget has gone a lot, the leads a little.
The task of the customer: to reduce the budget, while not losing the leads.
In the period from April to July 2019 he carried out work on advertising optimization.
As a result, it was possible to reduce the budget and at the same time to an increase in leads.
What was done: redistributed the budget from inefficient rk to more efficient, performed technical work, added keywords.