Task:
Reduce the price for correspondence from the initial $15 per unit to a reasonable amount, optimize advertising campaigns, and increase the client base.
What has been done:
Conducted an analysis of previous work
Created a communication pitch
Modernized the client flow
Identified the target audience that the previous marketer did not find
Optimized expenses in percentage ratio
Set the average price for correspondence at $3.5
Work period: From 06/17/2024 to the present day, specifically 09/02/2024
Correspondences: 202 of which 65% conversion (Attendance at training)
Budget: $300 per month
Price per correspondence: $3.8
Conclusion:
After analyzing the results of the previous marketer, who claimed that they had tried everything possible and nothing helped, we decided that our experience would yield much more profit.
The target audience is a very important part that the previous marketer did not particularly seek, so a piece of advice for the next marketers starting their careers is to approach audiences carefully.
Also, optimizing budget spending processes is a very important part that gave us the desired result and the desired price for correspondence.
Weekly reports helped us understand how quickly expenses are decreasing and results are increasing.
Reduce the price for correspondence from the initial $15 per unit to a reasonable amount, optimize advertising campaigns, and increase the client base.
What has been done:
Conducted an analysis of previous work
Created a communication pitch
Modernized the client flow
Identified the target audience that the previous marketer did not find
Optimized expenses in percentage ratio
Set the average price for correspondence at $3.5
Work period: From 06/17/2024 to the present day, specifically 09/02/2024
Correspondences: 202 of which 65% conversion (Attendance at training)
Budget: $300 per month
Price per correspondence: $3.8
Conclusion:
After analyzing the results of the previous marketer, who claimed that they had tried everything possible and nothing helped, we decided that our experience would yield much more profit.
The target audience is a very important part that the previous marketer did not particularly seek, so a piece of advice for the next marketers starting their careers is to approach audiences carefully.
Also, optimizing budget spending processes is a very important part that gave us the desired result and the desired price for correspondence.
Weekly reports helped us understand how quickly expenses are decreasing and results are increasing.