The Internet shop of furniture
What was done:
The work of the fb pixel has been revised, the conversion indicators have been changed
New advertising campaigns with new optimization indicators
New video and photo creatives.
Create a catalogue of products for dynamic marketing
- Several types of retargeting have been developed( who added to the basket but did not buy, who looked at the product but did not add to the basket, expansion of sales to the existing)
New advertising links are prepared.
The scale of advertising campaigns has been carried out. Advertising budget increased from 50,000 to 500,000 per month
The result:
The number of orders increased from 35 to 850 per month. The cost of the order was reduced from 1000 rubles to 350 rubles per order.
The work of the fb pixel has been revised, the conversion indicators have been changed
New advertising campaigns with new optimization indicators
New video and photo creatives.
Create a catalogue of products for dynamic marketing
- Several types of retargeting have been developed( who added to the basket but did not buy, who looked at the product but did not add to the basket, expansion of sales to the existing)
New advertising links are prepared.
The scale of advertising campaigns has been carried out. Advertising budget increased from 50,000 to 500,000 per month
The result:
The number of orders increased from 35 to 850 per month. The cost of the order was reduced from 1000 rubles to 350 rubles per order.