Promotion of the Tourist Company

The problem
The tourist company sells ready travel tickets and creates individual tours.In the analysis, we found 37 errors in setting advertising campaigns and the site.We split them into three main problems:
1 .The high cost of the application (in general, the minimum and maximum cost of 95 UAH.Up to 290 rupees.The average cost of the application is 192,5 UAH)2ndThe advertising campaigns were poorly adjusted (mainly there was a problem with keywords: there was no proper classification, ineffective keywords worked, there was no adjustment of bets at the level of keywords, etc.)ThreeBadly Converted Website

The tasks
1 .Reduction of the Application Cost
2ndAnalysis of the market by seasonality for sample of popular destinations
ThreeOffering recommendations on the site to remove errors
4 .Tracking targets for complete analysis
and 5.Set up advertising campaigns from scratch (it was easier to do than restart the existing campaign)

Decision
The main work was carried out:
1 .Top 5 destinations by visiting Ukrainians
2ndRemoval of technical errors on the site
ThreeRemoved and replaced blocks that influenced the conversion rate of the site
4 .Goals tracking in Google Analytics and Tag Manager
and 5.Collection of semantic core and launch of advertising campaigns under 5 directions
6 .Created a gateway to engage new users and return old customers
7 .Under each direction a landing page is developed with a unique offer to its target audience.The result:
Number of Applications: 548
Costed by: $548
Cost of application: $1