Sergey Filippov
Rating
Skills and abilities
Photo, Audio & Video
Promotion
Outsourcing & consulting
Portfolio
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Promotion of the Tourist Company
Contextual AdvertisingThe problem
The tourist company sells ready travel tickets and creates individual tours.In the analysis, we found 37 errors in setting advertising campaigns and the site.We split them into three main problems:
1 .The high cost of the application (in general, the minimum and maximum cost of 95 UAH.Up to 290 rupees.The average cost of the application is 192,5 UAH)2ndThe advertising campaigns were poorly adjusted (mainly there was a problem with keywords: there was no proper classification, ineffective keywords worked, there was no adjustment of bets at the level of keywords, etc.)ThreeBadly Converted Website
… The tasks
1 .Reduction of the Application Cost
2ndAnalysis of the market by seasonality for sample of popular destinations
ThreeOffering recommendations on the site to remove errors
4 .Tracking targets for complete analysis
and 5.Set up advertising campaigns from scratch (it was easier to do than restart the existing campaign)
Decision
The main work was carried out:
1 .Top 5 destinations by visiting Ukrainians
2ndRemoval of technical errors on the site
ThreeRemoved and replaced blocks that influenced the conversion rate of the site
4 .Goals tracking in Google Analytics and Tag Manager
and 5.Collection of semantic core and launch of advertising campaigns under 5 directions
6 .Created a gateway to engage new users and return old customers
7 .Under each direction a landing page is developed with a unique offer to its target audience.The result:
Number of Applications: 548
Costed by: $548
Cost of application: $1
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Promotion of the online store of goods for home
Contextual AdvertisingWith the help of a commercial advertising campaign, the cost of the conversion was reduced to 12.6 UAH.
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Internet store of children's goods
Contextual AdvertisingWith the help of a commercial advertising campaign it was possible to reduce the cost of the lead to 3,01 UAH.
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Promotion of the online shop
Contextual AdvertisingWith the help of a commercial advertising campaign it was possible to reduce the cost of the conversion from 87 UAH. Up to 1.66 UAH.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Контекстная реклама
113 USD
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Настроить рекламные компании в гугл мерчант
113 USD
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Аудит рекламы Google Ads
56 USD
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Налаштувати контекстну рекламу Google та Google Shopping
198 USD
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Разработка Отчета Google Data Studio
56 USD
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Корректировка контекстной рекламы на услугу
56 USD
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Настройка рекламной компании для сайта
125 USD
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Продвижение сайта плюс контекст
180 USD
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Google Advertising
135 USD
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Настройка Google Shopping для нового проекта
125 USD
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