E-commerce case (online home goods store) iWARM

Advertising budget – 200,307 UAH
Sales – 596
Price per sale – 336 UAH
Reach – 454,530
Impressions – 2,064,394
Clicks – 48,426
CPC (cost per click) – 4.14 UAH

Client's task:
Develop advertising on Facebook and Instagram with a target ROAS of 5+.

Input data:
There was a website and Instagram. Previously, the client ran ads independently, but the results did not meet expectations.