Case with the brand Shopify e-commerce project on the US market
Key goal: maximum cumulative, brand formation through perfomance marketing
Platform of Advertising: Target
Marketplace : USA
Realization of a set of measures to work with the structure of advertising campaigns, analysis and detection of the best connections (perfomance, creative, communication).
I work with Advantage+ campaigns. (Must have in 2024 for any ecom)
Work is carried out on the increase of the average check (AOV) using upsale and cross-sale methods, as well as special offers on the site.
Use of constant tests in the communication of corners and forms of creativity.
Use of global trends in advertising materials (e.g. Barbie)
Use of creatives with influencers and different creators in the UGC format
The greatest complexity, analysis and tracking of omnicality data with the help of third-party analytics.
Plans for 2024. Try to work with a new trend - Ugly creatives. Transition to a smaller number of campaigns and greater budgets after them (recommendation from the Meta team)
Platform of Advertising: Target
Marketplace : USA
Realization of a set of measures to work with the structure of advertising campaigns, analysis and detection of the best connections (perfomance, creative, communication).
I work with Advantage+ campaigns. (Must have in 2024 for any ecom)
Work is carried out on the increase of the average check (AOV) using upsale and cross-sale methods, as well as special offers on the site.
Use of constant tests in the communication of corners and forms of creativity.
Use of global trends in advertising materials (e.g. Barbie)
Use of creatives with influencers and different creators in the UGC format
The greatest complexity, analysis and tracking of omnicality data with the help of third-party analytics.
Plans for 2024. Try to work with a new trend - Ugly creatives. Transition to a smaller number of campaigns and greater budgets after them (recommendation from the Meta team)
Kharkiv 
Available for hire